Trouble writing content for your web site? Hire a web content writer.
By
Gary Antosh
http://www.web-writing.com/
Writing and building content for a web site can at times be very difficult.
Some people have writer's block on a subject, others feel they can't write,
some need fresh ideas or approaches to a theme, and others want to use the
time to manage their site(s) and links better. I've been hiring
writers to help produce content for some of my sites. Here are some tips on
hiring writers for articles; where you can go; and a few things to keep in
mind.
Before ever hiring a writer I would highly recommend that
you write some articles yourself. The only way to improve is to practice.
Write every day even if it is only a paragraph or two. You can also
"practice" by taking the time to post in forums and write more through
emails. But write, and write regularly. A couple of things come out of this.
You'll know what to expect, you'll write better and it can help trigger ideas
for more articles. There are many factors in hiring a writer which are
beyond the scope of this article but you've made the decision to hire
a writer, so let's move on.
- Where to Start...
Assemble a list
of keywords or phrases. Break your list into groups of 10 to 30 keywords or
phrases into a simple text file. For tracking the status, I use my Site Build
It Manager - http://associateprograms.com/buildit
- for SBI sites and a spreadsheet for non-SBI sites.
- Describe the
Job
Try to be as descriptive as possible about your
writing assignment. Remember you're having articles written to
attract search engine visitors... you want to attract "qualified"
writers who can do the job. Most of my articles are in the area of 200 to
800 words.
Writers do not need to be an expert on the subject; they
need to be able to communicate the keyword phrase. What writing "style" do
you want? Some of that depends on your site theme. Do you want technical,
conversational, formal or just let them write? Determine the "rules" for your
articles such as keyword density, edits, what you'll accept.
-
Finding Writers
When I first started hiring writers I went to vWorker.com and I still use them to
locate writers. vWorker.com may at
first appear to be a little too "techie" but remember that people
have other subjects they are passionate about.
- Wait for
bids
When first submitting your bid, it is reviewed before
posting, usually 24 to 48 hours ... be patient.
- Review your
bids
* Look over your bids carefully. * How did your writer
respond? * Did their reply have any typos? * Make sure that you let the
writer know up front - No Copy and Paste. * ALL material MUST be
ORIGINAL.
- Communicate with your "potential writer"
I've found
the best writers ask for a keyword or list of keywords. Give them a quick
assignment. Ask them to write you a quick paragraph on a keyword - three to
five sentences.
How quickly did the writer respond? Were they
creative? Above all, did they follow your instructions?
- What to bid
or pay?
I've been able to have my articles written at a cost of $5 US.
I don't play a bidding game. I post it right out front.
"I am willing
to pay $5 / article, with a 10 article minimum ($50 / 10
articles)".
To some this is very reasonable, to others it is a
fortune.
- The Job
Once you've selected your writer(s), email them
your keyword list.
Normally, I have articles written in batches of 20
at a time. Writing on one subject for too long can be difficult. If
you have multiple site themes or sections, break the keywords into groups
of four or five per theme. Keep a constant dialogue with them.
Get the
articles in small batches of five, review them quickly and give them input.
This will make less work for you later.
- Payment
vWorker.com makes
it easy since they hold the money until the job is completed and approved by
you. Not using a system such as vWorker.com does involve some trust. I have
been burned. When starting with a new writer I work in small batches of five.
As each batch of articles is "delivered" they are paid. That way no one
gets too far ahead.
One more note on payments - working with overseas
writers can cause problems in transferring money. Discuss payment
methods before you move forward.
- Your Job
Once the articles
have been delivered, they are reviewed, tweaked, keywords are added, removed
or moved around and then formatted on the web page to be
uploaded.
Total time from start to finish is about 15 minutes per
article.
- Alternatives to finding writers
* Place classified ads
in newspapers * Talk to members of a club or association * Post ads at the
local college * Post to online forums * Ask writers if they know of other
potential writers
These are some basics of getting started with hiring
writers to produce content for your web site. I've found using
outside writers to be a terrific boost to my web site promotion and helped
me find many new ways to approach writing more articles. I've had well
over 200 plus articles written using this method. When I find a good writer
I try to keep passing them more work. This allows me to spend more time
managing and improving my sites. I'm sure you are wondering what a
hired article looks like. Check out the links below:
http://www.internet-speed-guide.com/dsl-connection-speed.html
http://www.the-memory-guide.com/usb-flash-drive.html
If
you have any questions on hiring a writer contact me at http://www.web-writing.com/ and check out
our ebook on the whole process of hiring writers for web content.
Gary
Antosh http://www.web-writing.com/
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